CONCEPT: Two friends running 230km across Ireland, in an effort to raise funds for the development of Sunflower Children’s Hospice in Co. Mayo.

STRATEGY: Capture and tell the story in a way that draws people in and makes them feel part of it. On-the-day content turn-around to drive fundraising in real-time

ROLE: Creative Director, Photographer, Videographer, Editor.

DELIVERABLES: Creative strategy, full campaign content bank for use across social and web, on-the-day turn-around.