CONCEPT

Two friends running 230km across Ireland, in an effort to raise funds for the development of Sunflower Children’s Hospice in Co. Mayo. The objective was to capture and tell the story in a way that draws people in and makes them feel part of it. I delivered on-the-day content turn-around to drive fundraising in real-time

DELIVERABLES

Creative strategy, full campaign content bank for use across social and web, on-the-day turn-around.